Last Saturday we set up a little guerrilla marketing experiment in Torino city center.
Here is how it went: we set up a bicycle in front of the most visited museum in Turin, the Museo Egizio. We approached the bicycle one at a time, locking it with multiple locks. The bicycle had a bilingual panel tied to the frame, with “You can do better” and Sherlock website written on it.
We had a lot of fun and collected some positive feedbacks from passers-by.
