{"id":31738,"date":"2023-09-06T15:57:54","date_gmt":"2023-09-06T13:57:54","guid":{"rendered":"https:\/\/mediacenter.viasatgroup.com\/?post_type=news&p=31738"},"modified":"2023-09-06T15:57:54","modified_gmt":"2023-09-06T13:57:54","slug":"viasat-rebranding","status":"publish","type":"news","link":"https:\/\/mediacenter.viasatgroup.com\/fr\/news\/viasat-rebranding\/","title":{"rendered":"changement d’image du groupe Viasat apr\u00e8s son acquisition par Targa Telematics"},"content":{"rendered":"
7 Septembre 2023<\/h6>\n

 <\/p>\n

Targa Telematics, <\/strong>acteur mondial de premier plan dans le domaine de l\u2019IoT et le d\u00e9veloppement de solutions et de plateformes num\u00e9riques pour la mobilit\u00e9 connect\u00e9e, a pr\u00e9sent\u00e9 le changement d\u2019image de sa filiale Viasat Group<\/strong>, suite \u00e0 son acquisition finalis\u00e9e en mai dernier.<\/p>\n

L\u2019objectif de la refonte du logo et de l\u2019actualisation de son image – qui sont align\u00e9es sur celles de Targa Telematics, tout en maintenant un lien stylistique avec le pass\u00e9 \u2013 est double. Il s\u2019agit de rendre visible aupr\u00e8s l\u2019ensemble de ses parties prenantes les fortes synergies g\u00e9n\u00e9r\u00e9es par l\u2019op\u00e9ration d\u2019une part, et d\u2019autre part la nouvelle dimension de Viasat Group et sa position leader europ\u00e9en sur le march\u00e9 de la mobilit\u00e9 intelligente.<\/p>\n

\u00ab\u00a0Il a \u00e9t\u00e9 d\u00e9cid\u00e9 de maintenir les principaux aspects de reconnaissance de la marque du groupe Viasat, afin de tirer parti de sa notori\u00e9t\u00e9 bien \u00e9tablie sur les march\u00e9s de r\u00e9f\u00e9rence o\u00f9 la soci\u00e9t\u00e9 op\u00e8re depuis plusieurs ann\u00e9es<\/em>\u00a0\u00bb, a d\u00e9clar\u00e9 Elena Bellini, <\/strong>Directrice du marketing de Targa Telematics et Viasat Group<\/strong>.<\/p>\n

\u00ab\u00a0Le<\/em> nouveau logo, plus essentiel et plus actuel, s\u2019inscrit dans la vision commune avec Targa Telematics d\u2019une croissance durable et p\u00e9renne<\/em>\u00a0\u00bb.<\/p><\/blockquote>\n

L\u2019op\u00e9ration a en effet donn\u00e9 naissance \u00e0 l\u2019un des principaux acteurs du secteur de la t\u00e9l\u00e9matique en Europe, caract\u00e9ris\u00e9 par une pr\u00e9sence dans huit pays europ\u00e9ens cl\u00e9s – Italie, Portugal, Espagne, France, Angleterre, Belgique, Pologne et Roumanie – ainsi qu\u2019au Chili.<\/p>\n

\u00c0 PROPOS DE TARGA TELEMATICS<\/strong><\/h2>\n

Targa Telematics est l\u2019un des principaux acteurs mondiaux dans le domaine de l\u2019IoT et le d\u00e9veloppement de solutions et de plateformes num\u00e9riques pour la mobilit\u00e9 connect\u00e9e.<\/p>\n

Depuis plus de 20 ans, la soci\u00e9t\u00e9 offre des solutions de t\u00e9l\u00e9matique, de mobilit\u00e9 intelligente et de plateformes digitales IoT pour les op\u00e9rateurs de mobilit\u00e9. La soci\u00e9t\u00e9 compte 160 employ\u00e9s qui d\u00e9veloppent des offres de service ciblant notamment les soci\u00e9t\u00e9s de location de v\u00e9hicules en longue ou courte dur\u00e9e, les flottes d’entreprises, les constructeurs automobiles et les compagnies d’assurance. Le portefeuille de solutions comprend la gestion d’actifs les services de gestion de flotte, la t\u00e9l\u00e9matique d’assurance et les solutions de mobilit\u00e9 intelligente destin\u00e9es tant au march\u00e9 grand public qu\u2019aux professionnels. Suite \u00e0 l’acquisition du groupe Viasat, finalis\u00e9e en 2023, Targa Telematics a renforc\u00e9 son empreinte sur les march\u00e9s europ\u00e9ens gr\u00e2ce \u00e0 une forte pr\u00e9sence dans des pays tels que l’Italie, le Royaume-Uni, la France, l’Espagne, le Portugal, la Belgique, la Pologne et la Roumanie – ainsi qu’au Chili. L’entreprise est en mesure de travailler sur des projets \u00e0 l’\u00e9chelle internationale avec des \u00e9quipes locales sp\u00e9cialis\u00e9es. Targa Telematics participe au Pacte mondial des Nations unies et adh\u00e8re \u00e0 son approche de l’entreprise responsable fond\u00e9e sur des principes.<\/p>\n

Pour en savoir plus\u00a0: www.targatelematics.com<\/a>.<\/p>\n

 <\/p>\n

\u00c0 PROPOS DE VIASAT CONNECT<\/strong><\/h2>\n

Viasat Connect est un acteur majeur de la t\u00e9l\u00e9matique B2B sp\u00e9cialis\u00e9 dans la gestion de flotte. En outre, la soci\u00e9t\u00e9 propose une offre 360\u00b0 incluant des solutions de gestion d\u2019intervention ainsi que de protection du travailleur isol\u00e9. Il s\u2019agit, en effet, d\u2019une large gamme de solutions de type SaaS, caract\u00e9ris\u00e9es par leur ergonomie et leur haute performance. Les solutions de Viasat mettent l\u2019humain au c\u0153ur des processus d\u2019am\u00e9lioration d\u2019une entreprise. C\u2019est dans l’ADN de Viasat de rester proche et accessible aux clients. La qualit\u00e9 de service, la s\u00e9curit\u00e9 des donn\u00e9es et les aspects li\u00e9s au RGPD sont ses principales priorit\u00e9s.<\/p>\n

Pour en savoir plus\u00a0: www.viasatconnect.fr<\/a>.<\/p>\n

 <\/p>\n

TARGA TELEMATICS <\/strong><\/p>\n

Elena Bellini, Directrice du marketing<\/em>, Port. [+39] 335 135 1277 elena.bellini@targatelematics.com<\/u><\/p>\n

Susanne Furini,<\/strong> Communication Manager<\/em>, Port. [+39] 345 7274925 susanne.furini@targatelematics.com<\/u><\/p>\n

AGENCE EDIFICE<\/strong><\/p>\n

Samuel Beaupain \u2013 Relations presse France \u2013 06 88 48 48 02 \u2013 samuel@edifice-communication.com<\/a><\/p>\n

La\u00ebtitia Guittard \u2013 Relations presse France \u2013 06 76 13 71 55 \u2013 laetitia@edifice-communication.com<\/a><\/p>\n","protected":false},"parent":0,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categoria_news":[200],"acf":[],"yoast_head":"\nchangement d'image du groupe Viasat apr\u00e8s son acquisition par Targa Telematics - 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