{"id":28945,"date":"2023-01-20T08:09:00","date_gmt":"2023-01-20T07:09:00","guid":{"rendered":"https:\/\/mediacenter.viasatgroup.com\/?post_type=news&p=28945"},"modified":"2023-01-20T08:09:00","modified_gmt":"2023-01-20T07:09:00","slug":"lafrique-un-marche-dynamique-a-portee-de-clic","status":"publish","type":"news","link":"https:\/\/mediacenter.viasatgroup.com\/fr\/news\/lafrique-un-marche-dynamique-a-portee-de-clic\/","title":{"rendered":"L\u2019Afrique, un march\u00e9 dynamique \u00e0 port\u00e9e de clic"},"content":{"rendered":"

L\u2019Afrique offre d\u00e9sormais de belles opportunit\u00e9s d\u2019investissement pour les entreprises. Son principal point fort\u00a0: un financement important en faveur de la transition num\u00e9rique.<\/strong><\/em><\/h2>\n

Finie la mauvaise image v\u00e9hicul\u00e9e par l\u2019Afrique aupr\u00e8s des investisseurs\u00a0! L\u2019instabilit\u00e9 politique et le manque de qualification restent certes probl\u00e9matiques mais, avec ses 1,3 milliard d\u2019habitants, sa population jeune et sa forte urbanisation, le continent repr\u00e9sente d\u00e9sormais un r\u00e9el potentiel de croissance pour les entreprises. Un potentiel d\u2019autant plus int\u00e9ressant \u00e0 exploiter que l\u2019Afrique s\u2019est engag\u00e9e dans un vaste mouvement de digitalisation.<\/p>\n

Un continent aux nombreux atouts<\/strong><\/h3>\n

Une d\u00e9mographie dynamique et une \u00e9conomie en croissance : il n\u2019en fallait pas plus pour faire d\u00e9coller la demande de biens et services en Afrique. Une demande \u00e9manant autant des particuliers et des entreprises que des pouvoirs publics, et qui profite \u00e0 tout un tas de secteurs\u00a0: alimentation, bien-\u00eatre, loisirs, services financiers, t\u00e9l\u00e9communications, transport, etc.<\/p>\n

Il faut dire que, sur ce continent en devenir, les besoins sont criants, en termes d\u2019infrastructures notamment. Dans les ann\u00e9es \u00e0 venir, de nombreux projets de routes, de ponts ou de centrales \u00e9lectriques par exemple vont voir le jour, cr\u00e9ant autant d\u2019opportunit\u00e9s pour les investisseurs.<\/p>\n

Une croissance soutenue par la digitalisation<\/strong><\/h3>\n

L\u2019Afrique b\u00e9n\u00e9ficie de vastes programmes de soutien du num\u00e9rique, financ\u00e9s par plusieurs organisations internationales. Des programmes qui permettent \u00e0 la plupart des secteurs (retail, syst\u00e8me bancaire, administrations publiques, sant\u00e9\u2026) de d\u00e9velopper des services mobiles d\u00e9sormais. Avec un impact majeur sur l\u2019\u00e9conomie.<\/p>\n

La digitalisation pr\u00e9sente en effet de nombreux avantages pour une entreprise\u00a0:<\/p>\n

    \n
  • Une plus grande efficacit\u00e9 gr\u00e2ce \u00e0 une rationalisation de ses processus de production et de distribution\u00a0;<\/li>\n
  • Un acc\u00e8s \u00e0 un march\u00e9 plus large\u00a0;<\/li>\n
  • Un ciblage plus pr\u00e9cis de ses efforts marketing et de vente\u00a0;<\/li>\n
  • Une plus grande capacit\u00e9 d\u2019innovation et une meilleure agilit\u00e9 en cas d\u2019\u00e9volution des conditions de march\u00e9\u00a0;<\/li>\n
  • Un service plus personnalis\u00e9 et une communication plus directe avec les clients.<\/li>\n<\/ul>\n

    Vector, votre meilleur alli\u00e9 pour g\u00e9rer vos prestations <\/strong>en Afrique<\/strong><\/h3>\n

    Votre soci\u00e9t\u00e9 est active sur le sol africain ou projette de l\u2019\u00eatre\u00a0? Vous aussi, sautez dans le train du digital\u00a0! En optant\u00a0par exemple pour une solution de gestion de vos prestations. En plus de vous aider \u00e0 r\u00e9duire vos co\u00fbts en rationalisant vos op\u00e9rations, celle-ci vous permettra aussi de suivre et de mesurer vos performances en temps r\u00e9el. Indispensable pour adapter votre strat\u00e9gie sur un march\u00e9 en d\u00e9veloppement\u00a0!<\/p>\n

    Avec l\u2019application Vector, par exemple, vous pilotez vos interventions enti\u00e8rement de votre smartphone\u00a0: vous planifiez les t\u00e2ches et optimisez le dispatching de vos \u00e9quipes. De leur c\u00f4t\u00e9, vos employ\u00e9s re\u00e7oivent leur planning en temps r\u00e9el, directement sur leur t\u00e9l\u00e9phone, et scannent un QR code au d\u00e9but et \u00e0 la fin de chaque prestation. Finie la paperasse\u00a0! Vous contr\u00f4lez \u00e0 distance la bonne ex\u00e9cution de chaque mission et recevez automatiquement tous les d\u00e9tails n\u00e9cessaires \u00e0 la facturation. Pour la plus grande satisfaction de vos clients\u2026<\/p>\n","protected":false},"parent":0,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categoria_news":[200],"acf":[],"yoast_head":"\nAfrique : digitalisez pour mieux g\u00e9rer vos prestations<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9conomie africaine, en pleine transformation num\u00e9rique, pr\u00e9sente de nombreuses opportunit\u00e9s d\u2019investissement pour les entreprises. 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