{"id":27832,"date":"2022-11-29T13:33:19","date_gmt":"2022-11-29T12:33:19","guid":{"rendered":"https:\/\/mediacenter.viasatgroup.com\/?post_type=news&#038;p=27832"},"modified":"2022-11-29T15:03:08","modified_gmt":"2022-11-29T14:03:08","slug":"les-traqueurs-connectes-dobjets-nouveau-terrain-de-jeu-dapple","status":"publish","type":"news","link":"https:\/\/mediacenter.viasatgroup.com\/fr\/news\/les-traqueurs-connectes-dobjets-nouveau-terrain-de-jeu-dapple\/","title":{"rendered":"Les traqueurs connect\u00e9s d\u2019objets : nouveau terrain de jeu d\u2019Apple\u2009?"},"content":{"rendered":"<h2><em><strong>En 2021, Apple a lanc\u00e9 sa propre version des traqueurs connect\u00e9s d\u2019objets. Avec les AirTags, la marque \u00e0 la pomme met surtout un gros coup de projecteur sur ce march\u00e9 en plein essor\u2009!<\/strong><\/em><\/h2>\n<p>\u00ab\u2009Avec les AirTags\u00a0: perdez l\u2019habitude de tout perdre\u2009\u00bb\u2009! C\u2019est avec ce slogan que le g\u00e9ant de Cupertino s\u2019est immisc\u00e9 dans un secteur encore peu d\u00e9velopp\u00e9\u00a0: celui des traqueurs connect\u00e9s d\u2019objets pour le grand public. Concr\u00e8tement\u2009? De mini-balises Bluetooth que vous pouvez accrocher \u00e0 vos cl\u00e9s\u2009; glisser dans votre sac \u00e0 dos\u2009; ou fixer \u00e0 votre v\u00e9lo. Vous pouvez alors localiser vos \u00ab\u2009pr\u00e9cieux\u2009\u00bb en temps r\u00e9el et ne plus jamais les \u00e9garer.<\/p>\n<h3><strong>Ce que changent les AirTags d\u2019Apple\u2009?<\/strong><\/h3>\n<p>Comme \u00e0 son habitude, la marque \u00e0 la pomme innove sur le design et des fonctionnalit\u00e9s pointues, tout en misant sur le marketing et en for\u00e7ant sur le prix. Principal atout des AirTags\u2009? Leur tra\u00e7abilit\u00e9 \u00ab\u2009sans limite\u2009\u00bb puisque les balises se \u00ab\u2009reposent\u2009\u00bb sur le maillage Bluetooth des millions d\u2019iPhone en circulation. Vous avez perdu vos cl\u00e9s\u2009? Il y aura certainement un iPhone \u00e0 proximit\u00e9 pour servir de relais et permettre de les g\u00e9olocaliser\u2026 au centim\u00e8tre pr\u00e8s (d\u00e8s les mod\u00e8les\u00a011). Le \u00ab\u2009roi du marketing\u2009\u00bb sait comment s\u00e9duire ses fans, malgr\u00e9 les d\u00e9fauts de son traqueur\u00a0: un \u00e9cosyst\u00e8me ferm\u00e9 (uniquement avec iOS) et le prix puisqu\u2019il faut ajouter des accessoires \u00ab\u2009sal\u00e9s\u2009\u00bb aux AirTags pour pouvoir par exemple les accrocher \u00e0 votre porte-cl\u00e9s\u2009!<\/p>\n<h3><strong>La concurrence n\u2019a pas attendu Apple<\/strong><\/h3>\n<p>Vous vous int\u00e9ressez au march\u00e9 des traqueurs connect\u00e9s\u2009? Vous savez que Tile occupe le terrain depuis longtemps. Avec son application bien con\u00e7ue, la marque am\u00e9ricaine profite de sa large communaut\u00e9 d\u2019utilisateurs et de ses mod\u00e8les vari\u00e9s\u00a0: le galet \u00e0 boucle pour votre porte-cl\u00e9s\u2009; la version sticker pour le coller partout\u2009; ou la \u00ab\u2009carte\u2009\u00bb \u00e0 glisser dans un portefeuille. D\u2019autres marques se sont \u00e9galement lanc\u00e9es sur ce march\u00e9\u00a0: Samsung (\u00e9videmment) avec ses Galaxy SmartTag pour les t\u00e9l\u00e9phones du groupe cor\u00e9en\u2009; Orbit avec sa balise \u00ab\u2009cl\u00e9s\u2009\u00bb petit format ou une version miniature qui peut se coller aux branches des lunettes\u2009; Chipolo One, Cube ou Invoxia sont aussi entr\u00e9s dans le <em>game<\/em> avec des produits plus ou moins originaux\u2009!<\/p>\n<h3><strong>Pour les pros\u2009? Des solutions pros<\/strong><\/h3>\n<p>Cette offre croissante propulse le traqueur connect\u00e9 sur le devant de la sc\u00e8ne pour le \u00ab\u2009grand public\u2009\u00bb. Mais c\u00f4t\u00e9 entreprises (dans le transport, la construction, etc.), le grand int\u00e9r\u00eat des bo\u00eetiers de tracking n\u2019est pas nouveau\u2026 \u00c0 la fois pour le suivi des personnes, des marchandises, des v\u00e9hicules, des outils, etc. C\u2019est votre cas\u2009? Veillez \u00e0 ne pas c\u00e9der aux sir\u00e8nes du marketing et \u00e0 identifier les \u00ab\u2009Tags\u2009\u00bb qui r\u00e9pondent efficacement \u00e0 vos besoins professionnels de g\u00e9olocalisation et de suivi.<\/p>\n<p><a href=\"https:\/\/www.viasatconnect.be\/fr\/gestion-des-objets\/\">Comment les Tags BLE\u202fpermettent de suivre votre mat\u00e9riel et vos \u00e9quipements pour limiter leur perte<\/a><\/p>\n","protected":false},"parent":0,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categoria_news":[197],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi le march\u00e9 \u00ab\u2009tracking\u2009\u00bb d\u2019objets explose\u2009?<\/title>\n<meta name=\"description\" content=\"Les traqueurs connect\u00e9s permettent de g\u00e9olocaliser et suivre tout objet. 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