Targa Telematics – one of the leading global players in the field of IoT and the development of digital solutions and platforms for connected mobility – has presented the rebranding of its subsidiary Viasat Group, after having finalized the acquisition in May 2023.
The objective of rethinking the logo and updating the coordinated image – which shall align with those of Targa Telematics, while maintaining a stylistic link with the past – is to make all stakeholders and customers perceive the strong synergy created by the acquisition and the simultaneous evolution of Viasat Group within its new dimension, confirming its leadership position at European level in the smart mobility market.
“We have decided, in this context, to maintain the main aspects of recognizability of the Viasat Group brand, in order to leverage its well-established recognition in the reference markets in which the company has been operating for many years”, said Elena Bellini, Head of Marketing in Targa telematics and Viasat Group. “The new logo is more contemporary and is designed within a common vision with Targa Telematics for sustainable and lasting growth”.
The acquisition has created one of the leading players in the telematics sector at European level, distinguished by a strong presence in eight key European countries: Italy, Portugal, Spain, France, the UK, Belgium, Poland, and Romania, as well as a company in Chile.
ABOUT TARGA TELEMATICS
Targa Telematics is one of the main global players in the IoT field and in developing solutions and digital platforms for connected mobility. For over 20 years, the company has been bringing to the market a range of telematics technology solutions, smart mobility and IoT platforms for short and long-term rental companies, financial companies and large fleets, ranging from insurance telematics to asset and fleet management, from remote diagnostics and telemetry of vehicles, professional and construction vehicles, to the management of airport vehicles. Following the acquisition of Viasat Group – finalized in 2023 – Targa Telematics has strengthened its footprint in European markets – thanks to a strong presence in countries such as Italy, the UK, France, Spain, Portugal, Belgium, Poland and Romania – as well as Chile. The company is able to work on projects at international level with dedicated local teams. Targa Telematics participates to the United Nations Global Compact and adheres to its principles-based approach to responsible business.
For more information: www.targatelematics.com
ABOUT VIASAT CONNECT SA
Viasat Connect S.A. is a Belgian company, based in Brussels, specialising in telematics, workforce management, and SVR. Viasat Connect markets its solutions directly in Belgium and through an efficient network of resellers in Europe (Germany, Switzerland, Luxembourg, and Austria) as well as 17 African countries.
These solutions are aimed at small and medium-sized businesses in transport and logistics, construction, technical services, local government, cleaning, and other sectors with the aim of optimising operations, reducing costs, and improving overall efficiency.
Viasat Connect SA believes in a world where distance will no longer be a barrier. Distance lies at the core of field-service companies, directly impacting productivity, safety, and business potential. Our mission is to help our customers overcome the distance by providing technology-based services that enable them to go faster, cheaper, safer, and further than ever before.
For more information: www.viasatconnect.be
TARGA TELEMATICS
Elena Bellini, Head of Marketing, Mobile 39 335 135 1277 elena.bellini@targatelematics.com
Susanne Furini, Communication Manager, Mobile +39 345 7274925 susanne.furini@targatelematics.com